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Programmatic Archives - Page 82 of 199 - ExchangeWire.com

Programmatic

Adform personalisiert für TUI fly; Rosige Zeiten für Messaging-Apps

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Adform-TUI fly Kooperation; Anteil an Mobile Messaging-Nutzung in Deutschland…

9 years ago

Sintec Buys Operative; AppNexus IPO Already Under Way?

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: SintecMedia Acquires…

9 years ago

A Tighter Rein on Programmatic: German Code of Conduct

From bringing up the rear, to blazing the trail: the programmatic landscape in Germany has taken its time to catch…

9 years ago

India Consumers Still Stuck on Traditional Media; IAB AU Take On US Podcast Ad Metrics

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Data Availability Can Fix APAC Lack of Programmatic Trust

Marketers in Asia-Pacific are finding it tough to place complete trust in programmatic due to the lack of data, which…

9 years ago

Deutscher Programmatic Code of Conduct; Anti-Ad-Fraud Initiative von Adjust

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche:  Deutscher Programmatic Code…

9 years ago

Facebook Retires Atlas; INVIDI Acquired by AT&T, DISH & WPP

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook shutters…

9 years ago

‘So, you want to start an adtech company? Easy.’ by Tom Henriksson, Partner, OpenOcean

It’s easy to start a tech company within the advertising industry. Finding people with the technical know-how and the industry…

9 years ago

Consumers Only Seriously Consider Two Brands; AOV Increasing on Smartphones

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Time to Shift Programmatic Focus from the Present to the Future

The current real-time bidding process is simply the spot market for the impression, and is nothing more than the warm-up…

9 years ago