In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but…
Hesitant to change the way they traditionally sell media, publishers in Asia-Pacific lag behind other regions in adopting programmatic. They…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Rubicon Project…
Cross-device tracking and attribution has been a problem for marketers ever since smartphone and tablet use became mainstream. The conundrum…
We can all agree the programmatic industry has, and will continue, to move at a rapid pace. In fact, programmatic…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but…
Compared to other regions, marketers in Asia-Pacific need to deal with more complexity in order to communicate with their audience…
Transparency in the programmatic marketplace has been a hot topic this year and, as Mike Driscoll, CEO, Metamarkets, explains to…