In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Constant benchmarking, improving the quality of data collection, and connecting the dots will be essential in driving the adoption of…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: BVDW kritisiert EU Kommissions…
2016 saw some powerful new trends begin to emerge for programmatic marketers, presenting both new opportunities and obstacles. While data…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
A business model with strong traction in the digital advertising space is that of the Next Generation Agency – a…
For China's ad tech industry, the pressing new year resolution for 2017 appears to be building trust and transparency in…
Advertisers in India are unwilling to try new tools and set aside sufficient budget in programmatic, which may prevent them…
There was a lot of M&A this year in advertising technology. According to Eric Franchi's ad tech M&A tracker, there…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Methbot controversy;…