In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Oracle’s Marketing Cloud offering has evolved rapidly following a string of acquisitions over the last five years: Eloqua, 2012; Responsys,…
Asia-Pacific comprise many different countries and markets, resulting in multiple data inputs and a fragmented publisher community. This has made…
With brands in Asia-Pacific still getting accustomed to the digital era, the lack of understanding is pushing them towards low-hanging…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Virtual Minds übernimmt…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Viant acquire Adelphic;…
Marketers, particularly major retailers, are long accustomed to thinking 'location-first', experimenting with ideas and innovations aimed to enhance experiences by…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
With consumers in India losing patience and turning to ad-blocking tools, the ad tech community will need to look for…
Fake news: hoaxes, propaganda, and misinformation deliberately published to mislead, rather than entertain audiences, has caused fear and confusion across…