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Programmatic Archives - Page 75 of 199 - ExchangeWire.com

Programmatic

APAC Publishers Gain Control with Header Bidding, but Must Mind the Pitfalls

Header bidding offers publishers in Asia-Pacific the ability to regain control over ad-decisioning and enables them to provide access to…

9 years ago

Eyeo kauft sich Micropayment-Anbieter Flattr; AppNexus kooperiert mit Tamedia

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Eyeo kauft Micropayment-Dienst Flattr; AppNexus…

9 years ago

Yahoo & AOL to Become Oath; Superawesome Launch Content Targeting Tool

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Yahoo and…

9 years ago

AU Agency Bookings Dip 1.7%; Spotify Bring Sponsored Playlists to Singapore

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

SpotX stellt Infrastruktur für gutefrage; Outbrain bringt Automatic Yield

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: SpotX kooperiert mit Frage-und-Antwort-Plattform gutefrage;…

9 years ago

EU Criticises US Approach to Privacy Shield; Guardian Sues Rubicon Project

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU to…

9 years ago

5 Asian Cities Among Top Ad Growth Drivers; AU Advertisers Not Seeing Full Returns

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Eyeota und Kantar bringen TGI-Segmente nach Deutschland; Displayce und adsquare kooperieren

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Eyeota und Kantar Media kooperieren;…

9 years ago

Teads Acquired by Altice; Hootsuite Buys Snapchat Analytics

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: New owner…

9 years ago

India Advertisers Still Love Traditional Media; ANZ Firms Not Doing Enough for Cross-Channel Marketing

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago
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