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Programmatic Archives - Page 74 of 199 - ExchangeWire.com

Programmatic

Q1 IPA Bellwether Report Shows Economic Resilience: Experts Comment

The Q1 2017 Bellwether Report, released by the IPA last week (19 April, 2017), highlights improved financial prospects and an…

9 years ago

Eigener Ad Blocker für Google?; Oracle kauft Moat

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Eigener Ad Blocker für Google; Oracle…

9 years ago

Oracle Buys Moat; Google Considers Own Ad Blocker

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Moat to…

9 years ago

Millennials Love AI; Strength in Programmatic

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Second Place is Just First Loser: Why It’s Time to Readdress the First-Price Auction Debate

Amid the chaos and confusion surrounding the recent brand safety issues in programmatic advertising, another debate has been slowly building…

9 years ago

APAC CMOs Must Take Lead in Defining Metrics

Marketers in Asia-Pacific lack confidence in programmatic because too many different metrics are being thrown around and they are sceptical…

9 years ago

Integral Ad Science berichtet für YouTube; MediaMath Curated Market

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Integral Ad Science berichtet für…

9 years ago

Bid Enrichment: What’s in It for You?

Ahead of taking the stage at ATS Paris next week, to discuss machine learning, Cécile Douillard (pictured below), commercial director…

9 years ago

Mobile Drives UK Ad Spend; Integral Ad Science Reports Brand Safety for YouTube

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile drives…

9 years ago

Singapore Has Lowest Video Viewability in Region; Lack of Cross-Device View Distorting SEA Attribution Data

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago