• DACH

Telefonica kauft Minodes; GfK und Eyeota bringen Retail-Segmente

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Minodes wird von…

• EMEA

Growth at OpenX; SuperAwesome Get Certified

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Direct deals…

• Brand Safety

Teneo Buy Asian Communications Agency; IAS Add 9 Asian Languages to Brand Safety Tool

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

• DACH

AppNexus kooperiert mit Springer; Adjust geht nach China

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: AppNexus stellt Werbetechnologie…

• EMEA

AppNexus Inks Partnership with Axel Springer; New Skins for Sublime Skinz

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus team…

• Data

APAC Brands Need More Than Data in Data-Driven Marketing

It may seem paradoxical, but data alone is not sufficient for Asia-Pacific marketers to ensure their data-driven campaigns will be…

• DACH

Adblock-Nutzung gestiegen; Sourcepoint erhält ePrivacy-Siegel

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Mehr Adblocker-Einsatz in Deutschland; Sourcepoint…

• EMEA

Management Buyout for Ve Interactive; Channel 4 Introduce Audio-Personalised TV Ads

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ve Interactive…

APAC Firms Rank Brand Damage a Top Risk; China & Japan to Fuel Luxury Ad Spend

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

CtrlShift Rebuke Market Players Who Oversell, Tout Own Integrated ‘Hub’

Adtech players who claim to have silver bullets should be prepared to demonstrate their products are original and able to…