ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Online-Audio-Werbung boomt; Active Agent und batch Media bringen Viewability…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Frequency Capping…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
As consumers visit different shops and compare offers across various platforms before making their purchase decisions, marketers will need to…
Marketers have long considered direct mail an integral part of their marketing mix, and even as digital advertising formats have…
Amid increasing calls for transparency and changes in business models, there remains stoic confidence that media agencies still have a…
Cannes Lions International Festival of Creativity is a mecca for innovative and visionary minds to celebrate the very best in…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Instead of simply buying media for marketers, agencies must offer guidance on whether their clients are ready to adopt programmatic…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Verve kauft Matchinguu; Glispa investiert in israelische Ad Tech-Schmiede;…