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Programmatic Archives - Page 7 of 199 - ExchangeWire.com

Programmatic

ArcSpan Releases “Identifier Audit” to Expand Audience Data Analytics Suite Aiding Publishers in Linking Identifiers to Programmatic Outcomes

ArcSpan Technologies, the innovative publisher audience data monetisation company, announced today (April 4th, 2024) the release of AMS “Identifier Audit”…

1 year ago

AdPlayer.Pro Outstream Video Ad Tech Provider Introduces New Programmatic Features

AdPlayer.Pro, a leading out-stream video ad tech solutions provider, has released another round of programmatic auction upgrades, enhancing its video…

1 year ago

Proveedor de tecnología de publicidad en vídeo outstream AdPlayer.Pro presenta nuevas funciones programáticas

AdPlayer.Pro, un proveedor internacional de soluciones tecnológicas de publicidad en vídeo outstream, ha lanzado actualizaciones de subasta programática, mejorando su…

1 year ago

Privacy Sandbox and the Countdown to Cookieless

We’re now one quarter in from Google removing tracking cookies from 1% of Chrome browsers, (around 300 million users) having…

1 year ago

Acquisition of Bidstack Ltd & All Operating Subsidiaries

The executive team of Bidstack is happy to share the news of their acquisition of Bidstack Limited and all the…

1 year ago

Playlists, Podcasts and Programmatic: The Future of Audio Advertising

The world of audio ads is evolving fast, turbo-charged by programmatic tech. We're breaking down the latest trends, the journey…

1 year ago

Broadsign & StackAdapt Team Up to Streamline Political pDOOH Ad Buys

StackAdapt and Broadsign debuted a new auction package for their ad tech integration that makes it simpler for StackAdapt’s media…

1 year ago

First-id & Microsoft Advertising Unlock New Audiences with Publisher Provided ID (PPID)

First-id and Microsoft Advertising are collaborating to create a programmatic advertising solution that protects privacy and allows addressability, without relying…

1 year ago

APAC’s Biggest Programmatic Trends for 2024

In association with StackAdapt In this exclusive article, Berina Colakovic, director of sales APAC, StackAdapt, dives into APAC’s programmatic landscape…

1 year ago

Programmatic DOOH Shakes Off its Nascent Label & Enters the Mainstream

For the second year in a row, JCDecaux, the UK’s leading out-of-home media owner, has released new research into the…

1 year ago