Publishers in Asia-Pacific still are putting multiple codes from different SSPs, which drags down page loads and worsens ad latency.…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Neue adsquare-Kooperationen; MMA Deutschland auf…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Tech hub…
Left to run autonomously, marketing platforms powered by artificial intelligence (AI) can avoid mistakes humans make. Rather than fear it,…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Sichtbarkeitsraten in Deutschland verbessern sich;…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad…
It is commonly known that programmatic inventory provides significant scale and efficiency when it comes to targeting audiences across devices…
ExchangeWire bündelt die wichtigsten Nachrichten der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: Kooperation zwischen Smaato und adsquare; Adikteev…
Programmatic technology has given brands the opportunity to deliver targeted, personalised, and automated messaging. It’s direct, it’s indirect, it’s display,…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sizmek-Rocket Fuel…