Identity marketing has been around for years, but has now evolved from email into the programmatic space to better target…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Eyeo setzt sich…
Retargeting has always been used as an efficient tactic for e-commerce campaigns, but can brands use programmatic to replicate retargeting…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adyoulike and…
Advertisers and agencies want more video content, but few publishers in Asia-Pacific are scaling up to meet the increased demand…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Abendstunden gehören der…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$50m (£38.5m)…
With the death of cookie-based marketing on the horizon, personalised marketing (or identity-based marketing) is on the rise with the…
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Taptica buys…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…