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Programmatic Archives - Page 66 of 199 - ExchangeWire.com

Programmatic

JICWEBS Anti-Ad-Fraud Certification; Acquisitions for OpenX

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: JICWEBS opens…

8 years ago

China Fuels In-App Ad Growth; Google Brings Store Metrics to Singapore

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

11 Seconds to Effectively Target APAC Travellers

Marketers keen to target travellers in Asia-Pacific need to ensure their data is recent and appropriate, or end up completely…

8 years ago

Milliarden-Schäden durch Device-ID-Betrug; Coalition Against Ad Fraud

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Betrugsmasche Device-ID-Fraud; Adjust holt…

8 years ago

£11.4bn Ad Spend for UK in 2017; New Partnerships for Bitposter

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad…

8 years ago

Ad Tech Dominates: Looking Back at dmexco & Forward to the Future

With another highlight of the programmatic calendar done and dusted, Anton Kooijman (pictured below), managing director Northern Europe, Rubicon Project,…

8 years ago

Video Fuels China Digital Ad Spend; Asian Consumers Choose Humans Over Bots

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Kargo: Don’t Over-Rely on Open Exchanges

To mitigate the risk of ad fraud and bots, marketers in Asia-Pacific should not be too dependent on programmatic open…

8 years ago

Heiße Themen Viewability & Ad Fraud; ADEX übernimmt Batch Media

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: IAS bringt Media…

8 years ago

AU Online Ads Hit £4.64bn; Klareco to Shed Bell Pottinger Asia in Rebrand

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago