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Programmatic Archives - Page 64 of 199 - ExchangeWire.com

Programmatic

In-App Targeting Vendor Won’t Need SDKs from APAC Marketers

Following its Tokyo launch early this year, Remerge is now looking to expand further into Asia with promises to offer…

8 years ago

BVDW fordert europäisches CfBA-Chapter; Meetrics erweitert MRC-Akkreditierung

ExchangeWire bündelt jede Woche die wichtigsten Nachrichten aus der Region DACH. Diese Woche: BVDW kritisiert Coalition for Better Ads-Initiative und…

8 years ago

Only 3% of Data Professionals Understand Implications of the GDPR

ExchangeWire Research reveals a universal lack of understanding about the complexities of the upcoming GDPR, pointing to a fundamental lack…

8 years ago

UK Viewability Improving; BVDW Critical of Coalition for Better Ads Initiative

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad viewability…

8 years ago

Kick Over the Programmatic Rock a Little More

The programmatic industry has been working towards more transparency by defining and implementing industry standards. However, there is more work…

8 years ago

Cheetah Mobile Challenged by Diverse Advertiser Needs

Ranked the world's third-largest non-game app developer, Cheetah Mobile faces significant challenges in meeting the different needs of a diverse…

8 years ago

Q3 2017 IPA Bellwether Report Shows Internet Budgets Strong Despite Slow in Main Media Advertising

UK marketing budgets are paralysed by wider economic uncertainty, reveals the Q3 2017 IPA Bellwether report, released Wednesday, 18th October.…

8 years ago

Kritik an ePrivacy-Verordnung; Mobiler Ad Spend wächst

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: ePrivacy-Verordnung stößt auf…

8 years ago

Localisation Key to Survival Amidst China’s Walled Gardens

Localisation and working alongside walled gardens may be key to survival in China's tough ad-tech landscape. Although, this does not…

8 years ago

CMO-Rolle in Deutschland unterentwickelt; Adjust bringt Ad Spend-API

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: CMO-Rolle in Deutschland…

8 years ago