Localisation is key to AdAsia Holdings' growth in Asia, but the ad-tech vendor says this requires training its artificial intelligence…
In the run up to an upcoming training programme run by The Programmatic Advisory, in conjunction with ExchangeWire, The Programmatic…
Advertising strategies for global brands require complex planning and execution. How has the advent of programmatic technology changed this process?…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: BVDW nimmt Ad…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: AOP’s ad…
All parties with a stake in the Asia-Pacific ad tech industry are responsible for ensuring programmatic delivers the value it…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Viewability in Deutschland…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Transparency…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…