Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/co-authors-plus/php/integrations/amp.php on line 10

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 13

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 14
Programmatic Archives - Page 62 of 199 - ExchangeWire.com

Programmatic

Ads.txt nur bei 2.5% der Domains; Tapad wächst in Deutschland

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Ads.txt in Deutschland…

8 years ago

Adform Uncovers Hyphbot Scam; Audience Data Demand Increases

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adform identifies…

8 years ago

Agencies Have Struggled to Adapt to Programmatic; Programmatic Rules Digital Display

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams,…

8 years ago

APAC Marketers Must Differentiate in Programmatic Landscape

In a market democratised by programmatic, brands in Asia-Pacific must be able to stand above the crowd and not have…

8 years ago

China Programmatic Ads to Hit £4bn; Tencent Online Ads Grow 48%

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Expertenbeirat für Programmatic-Zertifikat gewählt; wywy gehört zu TVSquared

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Nächster Schritt auf…

8 years ago

APAC Marketers Must Follow AI to Reach New Audiences

With artificial intelligence (AI) and other technological developments creating more ways to engage consumers, brands in Asia-Pacific need to ensure…

8 years ago

DigiTrust Gains Momentum; Advertisers Find Agencies Untrustworthy

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: DigiTrust reaches…

8 years ago

Addressable TV Bridges the Linear & Digital Worlds: Q&A with Damian Garbaccio, Nielsen

With more and more people cutting the TV cord, figuring out the formula behind addressable and connected TV has quickly…

8 years ago

Better Mobile Metrics Can Help APAC Brands Get Over Numbers Obsession

There is urgent need to define viewability and create standardised metrics for mobile ads in Asia-Pacific, where marketers remain hooked…

8 years ago