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Programmatic Archives - Page 61 of 199 - ExchangeWire.com

Programmatic

£3.4bn Programmatic Ad Spend in 2017; Guardian Partners with Improve Digital

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Programmatic ad…

8 years ago

China’s BAT Amongst Top Global Ad Revenue Contributors; News Corp AU Ditches Newspapers Audit in Metrics Change

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

ProSiebenSat1 kauft Esome; Doppelspitze für Adition

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: ProSiebenSat1 verstärkt Ad…

8 years ago

Lack of Transparency Kills Ad Spend; Adventori & Adyoulike Collaborate

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad spend…

8 years ago

APAC Ad Sales to Climb Almost 6%; Consumers Want to Be Able to Text Brands

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

IAB AU Insists Ads.txt Gaining Traction

It has been touted as a simple and effective way to combat ad fraud; but ads.txt has reportedly hit some…

8 years ago

virtual minds kauft AdClear; Curated Marketplace von smart in Deutschland

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: virtual minds übernimmt…

8 years ago

IAB Europe GDPR Consent Mechanism; AppNexus to Enforce Ads.txt

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB Europe…

8 years ago

Marketers Need Mobile-First Strategy As APAC Heads to Devices; AU Brands Improve on Digital UX

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

DSPs Must Evolve to Help APAC Marketers Reduce Ad Waste

With media buyers seeking out more efficient paths to supply and demanding greater transparency in fees and auctions, it is…

8 years ago
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