UK advertising spend in Q3 2017 rose 3.5% year-on-year to reach £5.4bn – the 17th consecutive quarter of market growth,…
Traditional media may still dominate in India, but this will evolve and ad tech companies have to start creating products…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Programmatic-Ausgaben in Deutschland wachsen um 29,7%; Adform filtert mit…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad…
The ‘Golden Quarter’ between October and December regularly flushes profits into retailers’ tills. The bonanza also extends to programmatic advertising,…
With 2017 a turbulent year for Australia's digital advertising market, plagued by brand safety and ad fraud concerns, industry players…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Nielsens Digital Ad…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Nielsen measurement…
With DSPs increasingly making ads.txt mandatory for their publishers, the pressure is on publishers to adopt the IAB project in order to…
As concerns over brand safety and securing returns on digital investment continue to persist, it will be important for the…