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Programmatic Archives - Page 58 of 199 - ExchangeWire.com

Programmatic

Eyeota Taps Machine Learning & AI to Understand APAC Audience Behaviour

Having recently secured USD$12.5m (£9.02m) in Series B funding, Eyeota will be looking to develop data sources around specific verticals…

8 years ago

Rebrand With a New CDP: Q&A with Sigvart Voss Eriksen, Tapad

Martech provider Tapad is launching its new customer data platform as we speak. ExchangeWire speaks with Sigvart Voss Eriksen, CEO,…

8 years ago

The Boom Times Are Still Rolling for Digital Advertising: Q&A with Ally Stuart, MD EMEA, Sharethrough

Is programmatic going from strength to strength? In this Q&A with ExchangeWire, Ally Stuart (pictured below), managing director EMEA, Sharethrough, explains…

8 years ago

£4.5m for PowerLinks; Weve Launches Location Verification Service

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: PowerLinks Receives…

8 years ago

Programmatic Comprises Over a Quarter of Digital Media Spend – The Industry Reacts

Programmatic budgets are expected to rise by 11%, to make up 28% of total digital media investment in 2017/18, according…

8 years ago

Proving Brand Value: Why Advertisers Need to Rethink the Metrics They Are Using

With overall digital ad spend reaching £10.89bn by the end of 2017, up 11% from 2016, according to eMarketer, the…

8 years ago

SEA Clocks 250% Climb in Mobile Video Ads; AU Newspaper Readership Grows Cross-Platform

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Mobile Dominates Video Views Worldwide; Next Phase of SpotX-Smartclip Merger

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile Drives…

8 years ago

BAT Influence Stifling Ad Tech Competition in China; AU TV Ads Hit £1.24bn

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

JICWEBS & TAG Cooperate; German Authorities to Probe Ad Tech Providers

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: JICWEBS and…

8 years ago