We now know that programmatic is mainstream, as more than half of display ad spend in Europe is traded programmatically,…
Mobile continues to drive programmatic growth, reaching record highs in 2017 – and promising outlooks for the future. That makes it…
After months of speculation about how GDPR will change programmatic, the deadline for compliance has finally come (and gone). The…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Introduces…
Marketers and publishers need to better arm themselves to tap opportunities from the growing adoption of mobile in Asia-Pacific, or…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Quantcast Implements…
Following his appointment as VP Europe, partner services, at OpenX, ExchangeWire took the opportunity to ask Gavin Stirrat (pictured below)…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…