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Programmatic Archives - Page 54 of 199 - ExchangeWire.com

Programmatic

PreBid by OpenX; Adjust Expands to India

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Prebid by…

7 years ago

UK Q1 2018 Ad Spend Beats Forecast; FreeWheel & Integral Ad Science Partner

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK Q1…

7 years ago

APAC Sees Growing CTV Demand, But Lack of Standardised Audience Verification Plagues Market, Q&A with Juliette Stead, APAC VP, Telaria.

Demand for connected TV (CTV) is growing across Asia-Pacific, but the lack of audience verification standards and viewability metrics remain…

7 years ago

Growth of Location-Based Campaigns; Bidding Optimisation with QuanticMind

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: On Trend…

7 years ago

APAC Publishers Should Tap Advanced Analytics to Get Due Returns

Publishers that assumed they closed on a great sale might find out otherwise if they had used advanced analytics to…

7 years ago

USD$225m for MediaMath; Customer Analytics Boost Growth & Revenue

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Funding for…

7 years ago

AU Consumers Slow to Act on Privacy Concerns; Singapore Programmatic Ad Spend for Travel Audiences Grows 280%

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Consumers Want Benefits from Data Sharing; Video Is Key for App-Install Success

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Consumers Want…

7 years ago

Singapore Publisher Merges Content Marketing Units to Create ‘Sweet’; Japanese Agency Spins Up Creative Unit

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Mobile Soars in Eastern Europe; AppNexus Acquired by AT&T

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Eastern Europe…

7 years ago
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