Private marketplaces (PMPs) have played a key role in the programmatic industry thus far, ensuring brand safety for publishers whilst…
Whilst there are plentiful opportunities within digital media in emerging markets, brands can often be hesitant to adopt new channels…
DTC brands are usually digital-first in their nature and have ambitious growth targets – this means they need to acquire…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and…
As spend in programmatic advertising continues to increase, so does the opportunity for cyber criminals to make more money out…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and…
This week UK monetisation outfit Admix revealed that it had secured an impressive USD$2.1m (£1.63m) in funding to further develop…
Scripps to Acquire Triton; Major Ad Exchanges Create Shared Principles to Achieve a Better Programmatic Marketplace; Pangaea Alliance Expands Publishers, Products &…
At first glance, programmatic holds a dominant position in the advertising ecosystem, with escalating spend expected to reach £4.5 bn…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Brand Safety…