The relationship between advertisers and agencies has been under high scrutiny in recent years, with the increasing prevalence of in-housing…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
Triton Digital, the global technology and services provider to the digital audio and podcast industry, and audio CC, an innovative…
Triton Digital, a global technology and services leader to the digital audio and podcast industry, announced today the integration of…
PubMatic, the publisher-centric sell-side platform (SSP) for an open digital media future, today released its first Quarterly Mobile Index (QMI)…
The programmatic advertising and marketing technology industries are beautifully complex ecosystems which marry technological, financial and regulatory processes. Whilst key…
Rubicon Project (NYSE:RUBI), the global exchange for advertising, today announced the private beta release of Demand Manager. Demand Manager is…
In-vehicle advertising is an area which is due to accelerate growth in the DOOH (digital out-of-home) market, with a wide…
In-housing is a trend that has been on the rise as programmatic has matured, with the IAB recently suggesting that…
The skies above programmatic advertisers and publishers have for a while seemed to be naught but rolling dark rain clouds,…