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Programmatic Archives - Page 51 of 199 - ExchangeWire.com

Programmatic

Near Raises USD$100m (£80.1m); Majority of Marketers Want to Spend More on Programmatic Audio

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

6 years ago

We Are Not Too Big to Fail: Further Implications of the ICO’s Ad Tech Update Report

Earlier this week, ExchangeWire covered the latest developments from the Information Commissioner's Office (ICO), which included dramatic fines, updated cookie…

6 years ago

ID5 Releases Its Universal ID Solution Via Prebid

ID5, the independent identity solution for digital advertising, announced that its Universal ID is now available in Prebid.js to publishers…

6 years ago

DAX Publishes Annual ‘The Rise of Digital Audio Advertising’ Report; AOP Sees Boost in Publisher Confidence Despite Revenue Decline in Q1

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

6 years ago

The Promise of Programmatic: Q&A with Steve Wing, Rubicon Project

In this Q&A, Steve Wing (pictured below), managing director, UK, Ireland and Nordics at Rubicon Project, industry veteran, and runner…

6 years ago

MediaMath Partners With Rubicon Project and Havas; Triton Digital Integrates Centro’s Basis Platform

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

6 years ago

Triton Digital Announces Acquisition of Omny Studio; MediaMath Launches Contextual Ad Targeting Solution for Programmatic Video

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region –…

6 years ago

Programmatic Guaranteed: Smart is Now Activated Globally Within Google Display & Video 360

Smart, a leading independent ad monetisation platform has announced that it is expanding its Programmatic Guaranteed capabilities with its worldwide…

6 years ago

ADmantX Launches Homepage Intelligent Solution; PubMatic Releases Report on Supply Path Optimisation

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

6 years ago

Programmatic Advertising and Artificial Intelligence: Tools for Optimising Results and Reducing Costs

Digital advertising, particularly programmatic, has revolutionised how ads are served and enabled the collection of data on a scale that…

6 years ago