Bidstack, the in-game advertising platform, and Sports Interactive, Sega’s world leading developer of football management simulations, have extended their multi-year…
Speaking exclusively to ExchangeWire on the ground at this year's DMEXCO, Benjamin Hansz (pictured below), vice president of strategy, Rivr,…
Writing exclusively for ExchangeWire, Yasin Dabhelia (pictured below), senior partnerships manager at A Million Ads, discusses how creativity should not…
Writing exclusively for ExchangeWire ahead of ATS London 2019, Ashley MacKenzie (pictured below), CEO and founder, Fenestra, discusses the current…
In this preview to their panel discussion at ATS London 2019, 'How Can we Make Programmatic Work in the Privacy…
While programmatic trading has become the dominant form of advertising in display environments, its uptake across other platforms has been…
Broadsign, the leading digital out-of-home (DOOH) marketing platform for media owners and Place Exchange, a true programmatic exchange for out-of-home…
Advertising: a truly global industry. Whether this is at a form comprising of hastily-scrawled posters attached to telephone poles, or…
Following the announcement earlier in the year that Google Ad Exchange traffic will transition to a first-price auction model by…
Writing on an exclusive basis for ExchangeWire, Deepti Phatak (pictured below), sales project and program lead at Verizon Media, explains…