PubNative GmbH announced today that it has started trading programmatic (RTB) transactions with Japanese SSP fluct (HQ Tokyo, CEO Ken…
It is that time of year again; yes it’s prediction time. The year 2020 is going to be pivotal for…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
In June this year, The Information Commissioner's Office (ICO) released its Update Report into Adtech and Real-Time Bidding, which highlighted…
Broadsign, a leading digital out-of-home (DOOH) marketing platform and Clear Channel Outdoor, one of the world’s largest OOH providers, today…
Rubicon Project, the global exchange for advertising, today announced the acquisition of RTK.io, a leading provider of tools and services…
In part one of this exclusive series written by Lloyd Greenfield (pictured below), senior client partner at The Programmatic Advisory,…
As one of the key emerging channels for advertising, debate has coursed through the industry on how programmatic practices can…
The General Data Protection Regulation (GDPR) and its impact on Real Time Bidding (RTB) in Europe has been a hot…
Writing exclusively for ExchangeWire, Jonas Jaanimagi, technology lead, IAB Australia discusses why recent initiatives from IAB Tech Lab need to…