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Programmatic Archives - Page 47 of 199 - ExchangeWire.com

Programmatic

Does Programmatic Advertising Have a Targeting Problem? An Investigation

In this exclusive article written for ExchangeWire, Stephen Byrne (pictured below), regional VP at smartclip, discusses whether programmatic advertising currently…

5 years ago

Fundamental Shifts in Programmatic: Q&A with Luke Fenney, Index Exchange

In this exclusive interview, Luke Fenney (pictured below), vice president, publisher sales, international, Index Exchange, speaks with ExchangeWire on the…

5 years ago

Silverbullet Acquires Leading Italian Independent Trade Desk, Videobeet Italia S.R.L.

Silverbullet, the data-smart marketing services company, today announces the acquisition of independent trade desk Videobeet, in a move to provide…

5 years ago

Dwise Improves Geotargeting with Digital Element’s Location-Based Technology

Digital Element, the global IP geolocation data and services provider, today announced that Stockholm-based digital advertising specialist, Dwise, has chosen…

5 years ago

Creativity in a World of Data: How Can We Use Our Minds to Open Up New Opportunities?

In a climate of ever-increasing regulatory pressure, and with the impending future of a cookie-less world, it is important that…

5 years ago

GumGum Announces USD$22m Funding Round; Verizon Media Partners with VIOOH

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

5 years ago

Yieldbird to Invest €1.5m (£1.2m) in ADXo Solution

Yieldbird is set to invest over €1.5m (£1.2m) in developing and implementing its own innovative system for managing the programmatic…

5 years ago

How to Reinvent Digital Advertising After the Death of the Cookie

Writing exclusively for ExchangeWire, Richard Foster (pictured below), CRO of InfoSum, discusses how the digital advertising ecosystem can rebuild after…

5 years ago

Placements.io Provides Programmatic and Direct Sales Alignment for Skyscanner

Placements.io, a leader in revenue and billing management for media companies, today announced new technology that empowers publishers to combine…

5 years ago

Humble PIE: Time for Independent Ad Tech to Embrace Independent Values

In this exclusive article written for ExchangeWire, Paul Evans (pictured below), B2B strategy and marketing consultant, discusses why the moment…

5 years ago