In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region. In this…
In today's ExchangeWire news digest: Beeswax acquires ad tech start up MediaGamma as it focuses on building its programmatic offering;…
The term ‘ad network’ surfaces a lot of ill-feeling when discussed at conferences or in the trade press - its…
In today's ExchangeWire new's digest: WeChat limits third-party app access to user data; US search ad spend could fall by…
Mobile publisher platform and programmatic ad exchange PubNative announces that it is expanding its offering with ads in gaming and…
Union, the new joint venture of 5 leading video technology providers has now launched to enable global brands to activate…
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has reaffirmed the positive uptake by…
Since the official announcement surrounding the coronavirus being confirmed as a pandemic by the World Health Organisation, the data-smart marketing…
PubNative, a leading mobile monetisation platform and programmatic ad exchange, is continuing its course of advocating for transparency in the…
Premium digital technology company PubMatic, today announced the launch of Audience Encore, a new solution that significantly changes the way…