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Programmatic Archives - Page 44 of 199 - ExchangeWire.com

Programmatic

Captify’s Programmatic Search Intelligence (PSI) Marks Paradigm Shift in Programmatic Efficiency

Captify, the global leader in search intelligence, today announced the launch of PSI, a revolutionary, new product in partnership with…

5 years ago

Magnite Announces EMEA Leadership Team Following Global Rebrand

Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform in the industry, today announced the company’s leadership team for…

5 years ago

Stephen Chung Appointed Chief Revenue Officer for Smadex and Entravision International Digital Business

Entravision, a leading global media, marketing and advertising technology company, announced the appointment of Stephen Chung as chief revenue officer…

5 years ago

FreeWheel Hires Ex-InMobi Head of Programmatic Xavier Llerena to Lead Europe DSP Strategy

FreeWheel, a Comcast Company and the provider of the industry’s leading video advertising software, today announced the appointment of Xavier…

5 years ago

PubNative White Paper: Deconstructing the In-App Bidding Landscape

PubNative, now part of Verve Group, has released a white paper entitled ‘Deconstructing the In-App Bidding Landscape’. As mobile header…

5 years ago

Anzu and League-M Europe Unite to Bring In-Game Video Advertising to More European Brands

Anzu, the leading global in-game advertising company, announced a new partnership with League-M, the premier agency for introducing international technologies…

5 years ago

Now Is the Time to Fix the Programmatic Pipes: Christiana Cacciapuoti, AdLedger

The programmatic supply chain has been under intense scrutiny in recent months, with increasing calls for reform from across the…

5 years ago

Disney Prepares for Unified Ad Platform; Aus Industry Bodies Issue Supply Chain Guidelines

In today's ExchangeWire news digest: Disney consolidates its various ad tech teams into a single entity in preparation to launch…

5 years ago

CTV – Advertising’s Much-Needed Silver Lining: Q&A with Daniel Elad, TheViewPoint

Connected TV has received a lot of attention in recent months, with some viewing it as the industry's newest golden…

5 years ago

Mobile-First DSP Smadex Launches Platform Update

Smadex, the mobile-first DSP specialised in programmatic mobile app user acquisition, business unit of Entravision (NYSE: EVC), announced the launch…

5 years ago