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Programmatic Archives - Page 40 of 199 - ExchangeWire.com

Programmatic

Peer39 Launches Advanced Brand Suitability Targeting Controls

Peer39, the leading global provider of semantic intelligence, today launched its brand suitability controls, giving brands and agencies the ability…

5 years ago

FTC Demands Data Transparency from Big Tech; Facebook Reaffirms Interest in India

In today's ExchangeWire news digest: the FTC has ordered Big Tech firms to explain their practices for handling their users'…

5 years ago

Why Broadcasters are the Ones to Watch in the Next Wave of Disruption

Ad tech’s landscape never stays the same for too long, with technological advances, regulatory changes, and world-wide events combining to…

5 years ago

China Literature and Alibaba Fined for Antitrust Violations; SCMP to Leave Open Marketplace

In today's ExchangeWire news digest: Alibaba and Tencent's China Literature are fined for breaching China's competitions regulation; the South China…

5 years ago

Collaboration is Key to Evolving Programmatic Advertising

In their latest piece for ExchangeWire, IAB UK speaks to members of its UK Display & Data Steering Group to…

5 years ago

Adverty Partners with InMobi, Further Strengthening In-Game Advertising’s Programmatic Reach

Adverty, the leading in-game platform for advertisers, agencies and content creators, announces partnership with global mobile-first advertising technology company InMobi…

5 years ago

Cavai Bolsters Team and Prepares for International Growth with Hire of Global CMO

Cavai the leading conversational advertising cloud, today announces the appointment of Janicke Holst Eckbo, who joins in the newly created…

5 years ago

Xandr Strengthens Partnership with Global Media Company Schibsted

Xandr, AT&T’s advanced advertising company and Schibsted, a global digital media house have today announced they are building on their…

5 years ago

Global Data Market Will Exceed $41bn This Year, OnAudience.com Report Reveals

Advertisers will spend USD $41.4bn (£30.9bn) globally on audience data this year, according to a new report ‘Global Data Market…

5 years ago

Xandr & Meetrics Starten Partnerschaft zur Verbesserung des Programmatischen Werbeeinkaufs

Xandr, AT&T’s Advertising-Unternehmen und das führende europäische Mess- und Analyseunternehmen, Meetrics, entwickeln eine gemeinsame Lösung zur genaueren Steuerung des programmatischen…

5 years ago