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Programmatic Archives - Page 2 of 199 - ExchangeWire.com

Programmatic

“AI-Driven SPO is Reshaping Programmatic Efficiency”: Interview with Amir Sharer, CEO of BRAVE

We sat down with Amir Sharer, CEO, BRAVE to discuss the evolving role of AI-driven supply-path optimisation (SPO) in programmatic…

5 months ago

Multilocal First to Join the Microsoft Advertising Partner Programme as a Curator

Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation, has become the first curation technology provider…

5 months ago

Driving Results: VIOOH & JCDecaux Mexico Elevate the Mazda CX-70 Launch Through Programmatic DOOH Campaign

Today, February 25th, 2025, JCDecaux México, a subsidiary of the world’s leading outdoor advertising company, is proud to announce the…

5 months ago

Netflix Expands EMEA Programmatic Offering; Trump Considers Digital Service Tax Tariffs

In today’s ExchangeWire Digest: Netflix expands EMEA programmatic offering; Donald Trump considers tariffs to counter digital service taxes; and Meta…

5 months ago

Azerion’s Hawk Promotes Irini Michail to Lead New Programmatic ‘Centre of Excellence’

Digital advertising platform Azerion has created a new programmatic team to enhance the support it provides to customers using its…

5 months ago

StackAdapt Raises USD$235M (£187.6M) to Drive AI-Powered Programmatic Advertising Growth

StackAdapt, a leading AI-powered programmatic advertising platform, has announced a USD$235m (£187.6m) equity funding round. Led by Teachers’ Venture Growth…

5 months ago

TripleLift is a Global Beta Participant for Amazon Ads’ Dynamic Traffic Engine (Beta)

TripleLift is proud to announce that we are an early beta participant for Amazon Ads' new traffic signal sharing and…

5 months ago

New Programmatic DOOH Opportunities in Denmark in Collaboration with VIOOH

AFA Decaux has expanded the existing partnership with VIOOH – a leading premium global digital-out-of-home (DOOH) supply-side platform (SSP) which…

6 months ago

Pubstack Releases 2024 Programmatic Data Benchmark, Unveiling Key Insights from the UK Market

Pubstack, the leading Enterprise Ad Management Platform, is excited to announce the release of its highly anticipated 2024 Programmatic Data…

6 months ago

2025 Predictions: OOH, DOOH, and Beyond

As the advertising landscape continues to evolve, 2025 promises to be a transformative year for out-of-home (OOH), digital out-of-home (DOOH),…

6 months ago