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Programmatic Archives - Page 198 of 199 - ExchangeWire.com

Programmatic

Exchange Brief: Tagman Raises $1.3 Million; Adweek Talks Up Display; Digital Element Offers Hyperlocal Targeting

» Tagman the “universal tag company” raised $1.3 million in funding yesterday to expand its offering globally. Tagman is already…

16 years ago

Exchange Brief: RTB To Be Patented; Yahoo Using Nectar Shopping Data; Matt O’Neil Talks Up Ad Ops; Audience Science Launch Network

» According to the US & Trademark Office, there is an application to patent Real-Time Bidding. The patent was filed…

16 years ago

Risk Management In A Real-Time World

Andy Cocker is Co-Founder and Managing Partner of buy-side exchange trading specialists, Infectious Media (@infectiousmedia). 2010 could be as significant…

16 years ago

Emily Riley Presentation: Media Buying Goes Real-Time

Emily Riley, Senior Analyst at Forrester Research, presented a headline-grabbing report on the evolving area of automated ad trading at…

16 years ago

Diffiniti MD, Ben Wood, On Ad Exchange Strategy, The Importance Of Usable Data And The Move To Audience Buying

The holding agencies are busily putting together exchange strategies, as they look to deliver better campaign performance for clients. Some…

16 years ago

Exchange Brief: Improve Digital Ad Trading Event In London; Metrics In Mobile Advertising

Improve Digital Trading Event In London Improve Digital is teaming up with the AOP for an event on Feb 23.…

16 years ago

Exchange Brief: Mobclix Offers Audience Profiles To Ad Nets; The Importance Of Ad Visibility; And Facebook Evolving Into Display Powerhouse

Mobclix Offers Audience Profiles To Ad Network Partners Mobclix, the largest mobile ad exchange for the Iphone ad market, has…

16 years ago

Exchange Brief: Improve Digital Says Publishers Can Benefit From RTB; DoubleClick DFA Rigged To Work As A DSP

Improve Digital Says Publishers Can Benefit From RTB As Pubmatic Release Whitepaper On RTB Pubmatic released its whitepaper on RTB…

16 years ago

Forrester: 30% Of US Display Spend Will Trade Through DBO And Demand-Side Platforms By Year End 2010

Admeld hosted its first Partner Forum event in New York this week. The event had some great panellists and provided…

16 years ago

Adsafe: Brand Protection And Verification Tools Will Attract More European Marketing Budget To Online Display

Brand safety is a massive consideration for European advertisers when they weigh up whether to commit budget to display. After…

16 years ago