Will ad networks have to build out their own buying platforms to survive? Is the UK ad network market too…
Are low click rates evidence of display advertising having little impact on consumer behaviour? Comscore has just released a whitepaper…
ExchangeWire was the first to cover the launch last year of Invite Media’s Bid Manager, a platform that allows buyers…
Specific Media is arguably one of the strongest DR ad networks in the European market, appearing on most of the…
The Dutch and German exchange marketplaces are starting to see signs of serious growth. With new exchanges and platforms springing…
Adify is a vertical ad network platform that helps publishers build out their own network, augment their reach, and connects…
Anthony Rhind is co-chief executive officer at Havas Digital and, given his senior position at one of the biggest agency…
» The Rubicon Project believes the current ad server is a “legacy technology”, and must be put to the sword.…
» 2010 is definitely the year of the acronym: DSP, DST, DBO, RTB and now SSP. The supply-side platform is…
» Improve Digital and AOP are building up to their joint event next week. Improve Digital gives a full list…