Today's guest post is wirtten by Paul Silver (@thepaulsilver) Late last year I did a piece for ExchangeWire about some…
While European agencies continue to procrastinate about exchange trading and automated media buying, Efficient Frontier continues to raise the stakes…
Rubicon announced this week the launch of Revv For Demand, allowing demand side networks access to automated and audience buys.…
Rubicon announced this week that it now supports RTB on its platform. This adds to a number of adtech vendors…
Rubicon announced today that it will begin to support RTB on its platform. This move was always coming despite its…
Orange-France Telecom Group and OpenX announced a partnership yesterday to launch the Orange Ad Market. With so much quality inventory…
Orange-France Telecom Group and OpenX announced a partnership today to launch the Orange Ad Market. Both parties believe it will…
In a significant development for the exchange eco-system in Europe, Orange announced today that it will make significant inventory from…
Is RTB good for the publisher? Can it really result in better returns for the publisher? Will the technology leave…
DeSilva + Phillips, an investment bank based in New York, released a whitepaper last week on the continuing evolution of…