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Programmatic Archives - Page 195 of 199 - ExchangeWire.com

Programmatic

Google In The Hunt For Invite Media, Says Kafka. Will This Spark Mass Consolidation Of Buy-Side?

It’s been a busy weekend of news and speculation. The rumour mill is in overdrive among the New York advertising…

16 years ago

Martin Kelly: The Coming Months Will See The Completion Of The Infrastructure For The UK Platform Trading Revolution

Martin Kelly is Managing Partner at Infectious Media, an exchange-trading specialist based in London. Martin took time this week to…

16 years ago

Marco Bertozzi: Technology Should Not Be The Differentiator For Agencies; It’s The People Behind It And What It Delivers That Counts

Marco Bertozzi is the Managing Director, EMEA, VivaKi Nerve Center. Vivaki is a strategic unit within Publicis Groupe that helps…

16 years ago

Matthias Pantke, Adscale CEO: Exchange Trading Will Be 15% Of German Display Market This Year

Matthias Pantke is CEO of AdScale GmbH, Germany. Adscale is one of Germany's leading ad exchanges, trading nearly 6 billion…

16 years ago

Michel Juvillier: Improve Digital Can Be Considered The Largest Sell-Side Platform On The French Market

Michel Juvillier is CEO of Improve Digital, France. The platform is now the biggest supply side platform in the market:…

16 years ago

Yann Le Roux: Matiro Is The First And Only Ad Exchange Specialist In France

Yann Le Roux is the co-founder of the newly launched French exchange trading specialist, Matiro. Matiro is the first exchange…

16 years ago

Rubicon Releases Q1 Marketing Report: Focuses On RTB And Sell-Side Developments

The numbers are always a problem with these state of the industry reports - always too focused on the US…

16 years ago

Why The DSP Is Necessary For The Evolving Display Space; Facebook Is Now The King Of Display

» There was an excellent article yesterday on Imedia about the necessity of the DSP within the current exchange eco-system.…

16 years ago

Yieldivision Offering Exchange Trading Expertise In The Dutch And German Markets

Mendel Senf is CEO of Yieldivision, an exchange trading specialist based in Amsterdam. Yieldivision operates in the Dutch and German…

16 years ago

Johan Klaesson: We Designed Our Sell-Side Technology To Fit The Needs Of European Market

Johan Klaesson is the CEO of Admeta, a supply-side platform speciliast based in Stockholm, Sweden. The technology company helps publishers…

16 years ago