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Programmatic Archives - Page 194 of 199 - ExchangeWire.com

Programmatic

Mike Nolet Talks About Dynamic Floors And Second Price Auctions; New US Eco-System Map Is Officially A Mess

» Mike Nolet, who appeared at the recent Ad Trading Summit, blogs very sparingly these days. But when he does…

16 years ago

How The “£130 Million” Automated UK Ad Market Is Affecting The Traditional Ad Network Model

Looking at these figures released by Comscore during the week about the UK display market confirms to me that nobody…

16 years ago

Tom Jenen Explains The Mechanics Of Impression-Level Trading On The Admeld Platform

RTB is quickly becoming part of the display buying landscape in the US, and still dominates a lot of coverage…

16 years ago

Brian O’Kelley: AppNexus Sees A Vibrant Future For Ad Networks And Intermediaries

Brian O’Kelley is the CEO and Cofounder of AppNexus. AppNexus is an advertising technology company that specialises in developing scalable…

16 years ago

Admeld Raises 15 Million Dollars In New Funding, As It Looks To Invest In Product Development And Expand Globally

Admeld today has announced a new funding round of $15 million dollars. The sell-side technology company has enjoyed considerable growth…

16 years ago

The Emergence Of The Third Media Buying Channel; Orange Ad Market Opens Its Doors For Business

» Nice post by Martin Kelly, who will be speaking at AdSummit 2010, over on the Infectious Media blog about…

16 years ago

Announcing Details Of The Ad Trading Summit 2010, September 23

Google's partnership with Omnicom to build out the agency's trading desk with the view of putting hundreds of millions of…

16 years ago

The Reasons Why Publishers Like The FT Should Consider Building Their Own DSP Technology

I find it laughable when people in the online ad industry baulk at publishers becoming media buyers. There is a…

16 years ago

German Ad Exchange, AdScale, Raises Five Million Euro In New Funding

Germany's leading ad exchange, Adscale, announced today that it has raised new funding from French investment firm, TIME Equity Partners.…

16 years ago

Kwame Acheampong, Httpool MD, Discusses Central And Eastern European Display Markets, RTB And Automated Trading

Kwame Acheampong is Managing Director and Partner at Httpool. Httpool is an ad network that specialises in the Central and…

16 years ago