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Programmatic Archives - Page 193 of 199 - ExchangeWire.com

Programmatic

How Effective Will Mobile RTB Be For Ad Buyers?

I’ve been reading quite a bit about RTB in mobile recently. Some ad tech vendors have been talking it up…

15 years ago

Marco Bertozzi Discusses The Renewal Of The Vivaki And Invite Partnership

Vivaki recently announced it was renewing its partnership with Invite Media. Marco Bertozzi, Managing Director EMEA at Vivaki Nerve Center,…

15 years ago

Tom Jenen Talks About Admeld’s Recent Deal With Weather.com To Launch A Private Exchange Across Mobile And Online Display

What is a private exchange? How does it work? Is it an invite-only market? Will you still buy inventory through…

15 years ago

Le Francais L’Adore Le Trading Media

The exchange revolution continues apace in France. Matiro put on the first exchange-focused event in France last week. Attended by…

15 years ago

Why Traditional Roles In The Display Market Are Being Re-Defined

I have had the opinion for a long time that the established barriers between buy-side and sell-side players in the…

15 years ago

The Ben Barokas Sell-Side Keynote Presentation, Ad Trading Summit 2010

Ben Barokas, Co-Founder & Chief Revenue Officer, Admeld, gave an in-depth presentation on the evolution of the European sell-side at…

16 years ago

Google Posts Big Display Numbers, As It Breaks Out Q3 Results; Pubmatic Report Suggests Big CPM Lifts For RTB Ad Inventory

» Google is now earning $2.5 billion from non-text display on the YouTube and DoubleClick platforms, as it uncharacteristically broke…

16 years ago

Dapper Gets Bought By Yahoo; AppNexus Raises 50 Million Dollars In Series C Funding, As Microsoft Stakes A Claim

» It was announced last night that Dapper has been acquired by Yahoo for an undisclosed sum - but it's…

16 years ago

Some Brief Thoughts On The Ad Trading Summit 2010

They came from Germany, Holland, France, Italy, Sweeden, Canada, Australia, the US and of course London town. All 190 packed…

16 years ago

AppNexus Opens Dedicated Data Centre, Offering More Competition To Invite; Updated Improve Digital Eco-System Map

» The opening of a dedicated data centre by Appnexus is kind of old news, as the data centre in…

16 years ago