Having produced the display eco-system map for Europe, Improve Digital is now looking to do some localised versions. First up…
Criteo is probably the most successful European ad tech story over the last couple of years. It owns the re-targeting…
Optimisation for brand advertising is a strategy not often employed by European agencies. Collective Media is now looking to offer…
AdScale is the biggest display marketplace in the biggest display market in Europe. It therefore matters. A lot. And in…
The paywall is not a panacea for the current economic woes being experienced by traditional publishers. In fact outside specialist…
Louisa Wong has spent most of her career working on the supply-side, but recently crossed the rubicon to take up…
RTB has gone mainstream. It's official. Forrester says so. Impression-level trading is due to hit $823 million of US display…
Despite what some industry reports are saying, mexad is NOT a DSP. It's doesn't licence technology to other buy-side vendors.…
StrikeAd recently raised some new funding. Will you look to build out your platform, and move into other markets? AR:…
OpenX announced today that it is launching a new platform for publishers. OpenX Enterprise is looking to optimise yield across…