Is the publisher getting hammered on pricing in the real-time market? The concerns around cherry-picking of inventory are real. The…
The post view impression is a contentious conversion metric in ad land. Most ad networks make their living out of…
I did a post recently on why I thought SOME advertisers would bring exchange-buying in-house. One big advertisers to recently…
Right Media is still kind of a big deal in the European exchange space. It delivers 250 billion impressions globlly…
I always find it interesting when the likes of Techcrunch and Business Insider wade into the display space to offer…
The German display market is the biggest in Europe. IAB Europe's recent report estimates Germany to be worth around the…
Publishers leveraging first party and third party data to build sustainable business models? No way. I don't believe it. Well,…
You may be forgiven for being confused about the mixed messages coming out of Brussels yesterday on privacy. The ICO…
The debate at last week's Data Economy was both vociferous and engaging. A lot of ground was covered during the…
Infectious Media has been actively trading on exchanges for over two years. In fact it was one of the first…