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Programmatic Archives - Page 187 of 199 - ExchangeWire.com

Programmatic

What Can RTB Really Do For Marketers?

ExchangeWire filled in for Gina Lovett on NMA this week, providing an overview of why marketers should use RTB. It's…

15 years ago

Sean Crawford Discusses The Adap.tv Offering In Europe, Real-Time Video Inventory, And Trends In The European Online Video Display Market

It seems everyone in the space is getting into online video. Publishers. Ad networks. Agency trading desks. And why not?…

15 years ago

Vizury’s Chetan Kulkarni, Co-founder & CEO, Discusses Their Re-Targeting Proposition And Trends In The APAC Marketplace

Vizury's Chetan Kulkarni, Co-founder & CEO, talks about the company's Visitor Relationship Management platform and re-targeting proposition across the APAC…

15 years ago

Why The Publisher Trading Desk Will Be Next To Appear On The Media Buying Landscape

Now I know some of you out there are going to give me a verbal slap down for coming up…

15 years ago

Yann Le Roux Discusses Trends In The Local Exchange Martketplace, Display In The French Media Mix And Ad Trading As An Essential Service

Yann Le Roux is the Co-Founder at Matiro. Here Le Roux discusses trends in The local exchange martketplace, display advertising…

15 years ago

German-Focused Exchange Event, Ad Trader Conference, Announces Speakers And Agenda Details

Leading European advertising industry publications Adzine and ExchangeWire are co-hosting the inaugural Ad Trader Conference on June 28, 2011 in…

15 years ago

Steve Geelan Talks About The VIM Data And Re-Targeting Proposition In The APAC Region

Steve Geelan, Valued Interactive Media General Manager, talks about VIM's data and re-targeting proposition across the APAC region, trends in…

15 years ago

Alex Spurzem Discusses The PHD Exchange Strategy In Australia And The APAC Region

Alex Spurzem is the Head of Search & Screen Trading at PHD Australia. Here he discusses the exchange strategy for…

15 years ago

Thomas Promny Discusses The RevenueMax Proposition & The German RTB Market

Thomas Promny is Co-Founder of German yield optimizer, RevenueMax. Here Promny discusses the company's offering, the development of the German…

15 years ago

Laurent Cordier Discusses Growth Of AdX Volumes In Europe, European RTB Trends, And The Potential Of Real-Time Video Inventory

AdX remains the leading RTB marketplace in Europe - as the sheer volume of long tail GDN publishers continues to…

15 years ago