Welcome to the first edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends…
GroupM announced today the launch of a new global audience buying unit, Xaxis. Xaxis will look to centralise WPP's core…
Microsoft announced this week that it's launching its ad exchange in the Netherlands and the UK. Here Brian O'Kelley, CEO…
Joel Christie is the Senior Marketing Manager at BSkyB. Here he discusses exchange-buying strategy from the perspective of one of…
After a couple of months of beta testing by a select number of European ATDs and exchange traders, Microsoft has…
It's just under a week to go to the first dedicated conference on data-driven display for the German market. The…
Julia Smith, Communications Director at Jemm Group, discusses the emergence of the Real Time Network and how this fits into…
They say the discussions have been taking place for some time - but now it seems it is to be…
Vincent Karachira, Owner of Next Performance, talks about its recent sixteen million euro fund raise, expansion across Europe, and its…
These are interesting times. The industry is in a change cycle in terms of how we buy and sell media.…