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Programmatic Archives - Page 178 of 199 - ExchangeWire.com

Programmatic

Andy Ellenthal, CEO, Peer39, Discusses Its Multi-Lingual Offering Now Available In Europe, And How It Will Help European Display Buyers

Peer39 announced this week that is making its semantic targeting solution available in a number of European languages. Here Andy…

15 years ago

Cyril Zimmermann, CEO, Hi-Media, Discusses Hi-Media's Partnership With AppNexus – And Its New European Ad Exchange

With over 20 billion pan-European impressions, Hi-Media is one of the largest ad networks in Europe. It is announcing this…

15 years ago

Victor Malachard Discusses Adfonic's Recent Fund Raise, Expansion Plans, Mobile Ad Trends And The Viability Of Mobile RTB

Adfonic recently announced a new round of funding. Here Viktor Malachard, CEO, Adfonic, discusses the recent raise, trends in the…

15 years ago

Whither The Media Plan: Nigel Gilbert Gives His Perspective On The Changing Display Landscape

It's been a while since I pounded the mean streets around Noho and Holborn looking for media cash from the…

15 years ago

TraderTalk Episode 7: Zuzanna Gierlinska Discusses The Microsoft Ad Exchange & Managing Sales Channel Cannibalisation

Welcome to the seventh edition of TraderTalk, the global ad tech podcast series that looks to discuss and analyse trends…

15 years ago

Jay Stevens Runs Through The Basics Of Private Marketplaces, And The Benefits For European Publishers

Private exchanges and marketplaces are seen as a big step towards achieving scale for brand safe inventory in the European…

15 years ago

Ad Trading Summit: Seizing Real-Time Bidding Opportunities

Later this month, several of us from Microsoft Advertising will be in London attending the Ad Trading Summit (ATS). It’s…

15 years ago

James Simmons, MATCH Media Director, On Being Australia’s Largest Privately Owned Media Agency, Setting-up An Ad Trading Desk, The Art Of Advertising & How Ad Networks Need To Adapt Or Die

James Simmons, MATCH Media’s Director, talks about how being Australia’s largest privately-owned media agency allows unbiased media buying as part…

15 years ago