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Programmatic Archives - Page 169 of 199 - ExchangeWire.com

Programmatic

The Trough Of RTB Disillusionment

Martin Kelly is the co-founder and Managing Partner at Infectious Media. Here he discusses the RTB hype cycle and why…

14 years ago

Tim Finn, Head of EMEA, StrikeAd, Discusses His New Role, StrikeAd's Recent Round Of Funding & The Japanese Partnership With Mediba

Tim Finn is the newly appointed head of EMEA at StrikeAd. Here he discusses his recent appointment, the latest round…

14 years ago

The Collective Effort Required To Make The RTB Eco-System A Better Proposition For Brands

Glen Calvert, founder of Social Targeting company Affectv, on the collective effort required to make the RTB ecosystem a better…

14 years ago

The PostView: Will Losing The "B" In RTB Save Display?

The PostView is a new coulmn written by senior execs working in the European online advertising industry. I’ve been meaning…

14 years ago

Why An Independent Buy-Side And A Sell-Side Makes Sense… For Both Sides

There has been a lot of discussion of late about convergence between the buy and sell side - with a…

14 years ago