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Programmatic Archives - Page 166 of 199 - ExchangeWire.com

Programmatic

TMG Launches Bespoke Bidder To Power Publisher Trading Desk; Martin Van Der Meij Disscuses TMG's Progressive Ad Trading Strategy

In what's likely to be a first for any publisher globally, TMG is announcing a partnership with ClickDistrict to launch…

14 years ago

Euro Round-Up: Wildfire Integrates Adaptly; AppNexus Gets Tough On Piracy; And SpotXchange Brings Premium Supply To Automated Channel

Wildfire Integrates Adaptly’s Social Advertising Technology To Optimise Engagement Wildfire, a global leader in social media marketing software, announced this…

14 years ago

Darwin Or Die: Why Digital Media Publishers in Australia Need Charles

Angus McDonald, Managing Director at emerge Digital, explores why Australian publishers should follow a Darwin-esque approach to online advertising “It…

14 years ago

OpenX Acquires, Yield Management Specialist, LiftDNA; Looks To Offer Complete Buy-Side Stack To Publishers

OpenX announced today that it was acquiring LiftDNA for to beef up its yield management offering. Here Tim Cadogan speaks…

14 years ago

Euro Round-Up: Data On European Web Usage; StrikeAd Partners With Cognitive Match; 24/7 Media Reps French Foodie Site To Enhance Lifestyle Proposition

comScore Releases Latest Report on Internet Usage Across 49 European Markets comScore recently released an overview of internet usage in…

14 years ago

The PostView: The Race For "First Look" Access To Premium Publisher Inventory

The PostView is a new column written by senior execs working in the European online advertising industry. The supply chain…

14 years ago