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Programmatic Archives - Page 164 of 199 - ExchangeWire.com

Programmatic

The PostView: Is The Feature Ad Tech Vendor Running Out Of Runway?

The PostView is a new column written by senior execs working in the European online advertising industry. News of the…

14 years ago

APAC Round-Up: MediaMath Enters Australian Market; Rise of Weibo in APAC Region; Effective Measure Moves Into Emerging Asia

MediaMath Makes In-Roads Down Under MediaMath, a leading DSP, announced last week that it has expanded into Australia via a…

14 years ago

MediaScience's Simon Aurik Discusses Trends In The Dutch Market & Why There Is A Need For Specialist Buyers In Data-Driven Display

Simon Aurik is Co-Founder at MediaScience. Here he discusses the importance of specialist buyers, trends in the Dutch market, and…

14 years ago

The PostView: What Role Should Digital Display Play In The Marketing Mix & How Can It Pull Its Weight For Advertisers?

The PostView is a new column written by senior execs working in the European online advertising industry. Every advertiser, vendor,…

14 years ago

Euro Round-Up: The Rise Of The Publisher Exchange In France; Unkel & Bertozzi Rise Through The Vivaki Ranks; nugg.ad Launch DMP; AdAudience Partners AudienceScience In Germany

Audience Square Set To Launch French Private Exchange In September, Offering 44 premium Site and 20 million uniques to RTB…

14 years ago

IPONWEB's Shane Shevlin Discusses His Move To The Company, The IPONWEB Solution In Europe, & The Critical Role Its Technology Plays In The Real-Time Advertising Eco-System

Shane Shevlin is Director of Business Development EMEA at IPONWEB. Here Shevlin discusses the IPONWEB solution in Europe, how the…

14 years ago

Going Real Time In The Nordics: KliKKi's Jukka Sundquist Discusses The Growing RTB Market In The Nordics, And The Customised Solution It Is Rolling Out

Jukka Sundquist is Partner and Head of Display at KliKKi, a Digital Marketing company focused on the Nordics markets. Here…

14 years ago

As Facebook & Google Begin To Dominate German Display, Can The Sales House Rise To The Challenge And Offer A Competitive Solution

Nicolas Clasen is Managing Director, Germany, at Improve Digital, a real-time advertising technology provider. Here Clasen discusses the opportunity for…

14 years ago

The PostView: Why The vGRP Might Not Be The Silver Bullet For Display's Metric Problem

The PostView is a new column written by senior execs working in the European online advertising industry. It is fair…

14 years ago

Euro Round-Up: The Spil Games RTB Case Study; Bertozzi On Incentivised Advertising; nugg.ad Expands In France, Acquires 3W Régie; Qubit "Catch-All" Cookie Consent; And More Agency Consolidation

Online Gaming Company, Spil Games, Explores The Revenue Opportunities Around RTB Spil Games is a global online casual gaming network,…

14 years ago
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