In an effort to aggregate premium supply across Europe, Publicitas launched a new pan-Euro sell-side initiative yesterday at its Digital…
Dominic Trigg is Managing Director Europe at Rocket Fuel. Here Trigg discusses the evolution of real-time bidding and why it…
Jason Bigler is Director, Product Management at Google. In an interview with ExchangeWire, Bigler gives the full run down on…
Rajeev Goel and Kirk McDonald to Speak at Cannes Lions’ First Annual TechTalk Rajeev Goel, Co-Founder & CEO, and Kirk…
Facebook’s recent announcement (and you have to use the word announcement lightly) about the launch of its “exchange” could be…
In a recent post we explored how Amazon could (and most probably will) launch a new ad solution that would…
Dutch Response to Cookie Regulation Netherlands Unprepared in the Wake of "Fast" Cookiewet Implementation Webwereld.nl by: Andreas Udo de Haes…
Last week at Google's client advisory board session hosted in LA, we saw the announcement of the update that has…
Speaking at ExchangeWire’s Ad Trading Summit in Stockholm, Petteri Vainikka of Enreach voiced his company’s views on display automation, prerequisites…
Ad Tech Goes Mainstream with Turn’s Mad Men TV Advert A primetime commercial which screened Sunday during Mad Men’s U.S.…