Dirk Freytag, a veteran of the German digital advertising space, announced this week he was joining Rubicon to help build…
Infectious Media today released its Insight Report looking into the Spring 2012 online advertising trends. It details how advertising prices…
ExchangeWire Joins Maxifier for Ad Technology Event in Japan Following the launch of its Japan office in May, Maxifier, a…
Wayne Blodwell is the Client Digital Partner at Universal McCann. Here he examines why digital display should be an "Always…
Rocket Fuel Secures $50 Million in Funding to Fuel Global Growth Rocket Fuel, a leading provider of artificial intelligence advertising…
We recently announced the date for this year’s ATS London. If the event last year was big, this year promises…
In an interview with ExchangeWire and Adzine, AppNexus CEO, Brian O'Kelley, discusses the evolution of digital advertising in Germany, and…
Adap.tv Announces Campaign Optimizer For Video Adap.tv announced last week its Campaign Optimizer for video, a technology that provides buyers…
ExchangeWire has long been a strong advocate of the publisher trading desk solution (original piece on this new business model…
The sales house used to be the predominant way of creators of content connecting with buyers of media space. The…