Publicitas announced last month that it was looking to launch a premium exchange solution for pan-European publishers. Here Chris LeMay…
Following the approval of the relevant authorities, La Place Media, formerly known as AdMediaPremium, will start selling exclusively premium inventory…
James Yancey, VP of Global Strategy at IgnitionOne, on the future of Facebook Sponsored Stories combining social graph and third-party…
Toby Ross is Head of Strategic Alliances at Fairfax Media. Here he discusses the new audience extension partnership with Google,…
Phil Duffield, Managing Director Adap.tv, discusses the growth of Video RTB in the APAC region, publisher adoption of the buying…
Adfonic released last week their Q2 Global AdMetrics report, the second in a quarterly series, announcing, among other things, Android…
Franc Goebbels, Managing Director for Annalect in the Netherlands, chats with ExchangeWire on automated trading, the Dutch cookie law and…
We’ve all heard the pitch. Mobile is going gangbusters. Smartphones and tablets are creating a paradigm shift in the way…
ExchangeWire caught up with Charles Gros and Yohann Dupasquier, co-founders & owners of Tradelab, to explain the current data-driven ad…
Dustin Deunert is the Real Time Bidding Manager at the uniquedigital agency in Hamburg. Here Deunert discusses the data-driven advertising…