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Programmatic Archives - Page 158 of 199 - ExchangeWire.com

Programmatic

German Gaming Study: Performance Advertising for Online and Mobile Gaming is Booming

Originally reported by Adzine Sixteen and a half million Germans play online games, according to the Federal Association of Interactive…

14 years ago

Why We Are All Ad Networks Anyway

Reputation is often the hardest thing to repair, they say. If that is true, then the “ad network” will take…

14 years ago

StrikeAd Asia’s Carl Costa on the Southeast Asian Mobile Market

ExchangeWire caught up with Carl Costa, Founder and CEO of SlingServer Asia, a divison of StrikeAd Asia to gain some…

14 years ago

Ybrant Digital's Jacob Nizri Discusses The Differentiated Ad Network Solution, And The Evolving Model For Both Advertisers And Publishers

Ybrant Digital's Jacob Nizri discusses the differentiated ad network solution, and the evolving model for both advertisers and publishers. What…

14 years ago

Building the Big Data Infrastructure: IBM Discusses Its Cross-Brand and Cross-Industry Proposition In Digital Advertising

Kate Tickner works for IBM’s Big Data Solutions team and specialises in the Media and Entertainment industry, covering EMEA, with…

14 years ago

MediaMind and Adap.tv Sign Strategic Alliance in Australia & New Zealand

New partnership will enable advertisers to add scale and simplicity to video campaigns in the ANZ region. MediaMind, a division…

14 years ago

The Great Ad Tech Stack

The stack is the next big thing. Everyone wants to be a stack. Problem is, do we really know what…

14 years ago

Study: Realising the RTB Video Opportunity For Brand Marketers, by TubeMogul & Forrester

In April 2012, TubeMogul commissioned Forrester Consulting to evaluate the brand marketing opportunity provided by RTB-enabled video and compare it…

14 years ago