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Programmatic Archives - Page 157 of 199 - ExchangeWire.com

Programmatic

'It's a Mess.' Stuart Colman, Former MD Europe, VP International of AudienceScience, Discusses the Current State of Data-Driven Display

Stuart Colman is founder of Colman Media Consultancy and former Managing Director Europe, VP International of AudienceScience. He has a…

14 years ago

BREAKING NEWS: French Premium Publisher Exchange 'La Place Media' Announced Today, Q&A with Fabien Magalon, MD

Fabien Magalon is Managing Director for the new premium publisher exchange group 'La Place Media', announced today. Here he gives…

14 years ago

'How the Number of Advertisers Will Impact Your eCPM in a Private Ad Exchange', by Leif Jägerbrand, co-founder & CRO, Admeta

Leif Jägerbrand is one of the founders of Admeta, a leading technology and knowledge provider of white labelled Private Ad…

14 years ago

How Datacratic Applies Machine Learning Algorithms to Real-Time Data Flows

James Prudhomme, Datacratic CEO & Jeremy Barnes, Founder & CTO, discuss the company’s real-time decicion engine for automated buying, the…

14 years ago

Sandy Hubert, Head of Cadreon UK, Explains Cadreon's Offering and the Future of RTB

Sandy Hubert is Head of Cadreon UK. Here she discusses with ExchangeWire Cadreon's Mediabrands Audience Platform, their plans for global…

14 years ago

Cyberwing & OpenX to Launch Japan’s First Mobile Ad Exchange

A major new private advertising exchange specifically for Japanese mobile inventory, including smartphones and tablets, is announced today between CyberWing…

14 years ago

John Hughes, President of Products at TubeMogul, Reflects on Recent Video RTB Study

Last week TubeMogul released the first in a quarterly series focusing on real-time video advertising trends, TubeMogul finds real-time video…

14 years ago

The State of Display Advertising in the Nordics (and how it's connected to salmon) by Tanja Sanders, MD, myThings

Tanja Sanders is Managing Director, International at myThings. I love Salmon. This wonderful fish is one of the best ambassadors…

14 years ago

Private Ad Exchanges are First Party Business

Ola Tiverman is the CEO of Swedish-based Admeta, a leading technology provider of white labelled Private Ad Exchange solutions to…

14 years ago