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Programmatic Archives - Page 156 of 199 - ExchangeWire.com

Programmatic

ATS London Wrap-Up

SECTION I: PREMIUM & BRANDING IN THE PROGRAMMATIC ERA KEYNOTE 1: Our first keynote speaker of the day was Neal…

14 years ago

Google's Neal Mohan and Jason Bigler Discuss The New Native Audience Extension Tool And The Wider Display Strategy In Europe

Google announced this week that it is releasing tools to allow publishers to do native audience extension. This represents an…

14 years ago

Video: ATS London, Thoughts on the Day and Programmatic Premium

Improve Digital interviewed some of our panelists and speakers during Tuesday's ATS London event at the BFI. *COMING SOON* Watch…

14 years ago

FBX Ushers In New Cycle Of PI Arbing In Display, As Facebook Takes Aim At Programmatic Media Buying Budget

This is not another ‘fanboy’ press release about how advertisers are able to drive down the cost of their media…

14 years ago

BREAKING: AppNexus to Power Orange Ad Market in Europe

Today, AppNexus announced that AppNexus, world-leader in Real-Time advertising technology, will be used as the new platform for the Orange…

14 years ago

Dr. Martin Enderle, Deutsche Telekom, Discusses the Future of RTB for German Sales Houses

Can you give an overview of the Deutsche Telekom sales house proposition? How diversified is the business? With InteractiveMedia being…

14 years ago

Nerissa MacDonald, Director of Trading EMEA for MediaMind, Discusses 'Programmatic Premium' & the Move Towards Cross-channel Integration

A major part of ATS London is around the growing theme of ‘programmatic premium’, which MediaMind are speaking to, but…

14 years ago

BREAKING: Rob Brett, Future Publishing, & Adib Razzaq, News International, Discuss Their New Premium Publisher Exchange Powered by Improve Digital

ExchangeWire has learnt that a group of top UK premium publishers have appointed Improve Digital to roll out a new…

14 years ago

Thomas Brandhoff, MD, sociomantic, Discusses The Company's Technology Stack & International Expansion

    Can you give us an overview on how sociomantic has built and grown its business to this point…

14 years ago